So, to conclude without having a biased opinion yes, we believe that lead generation companies are worth it. If you choose the right one and use it in conjunction with other organic methods or even with marketing. Using a lead generation company as part of your plan is definitely the best way to do that. Lead generation services come in a lot of ways.
In its simplest form, it includes organic traffic and paid advertising to generate sales leads. Another thing you should inspect is your target market. The lead generation company you hired may not be knowledgeable about how to penetrate your target market through their methods. As such, you can expect lower than desired results from your provider.
In the end, it's a bad investment. So, is buying real estate leads really worth it? Their zip codes are all busy, so I guess some big players are buying every source of leads out there. Bold Leads, at least in my experience and all the other real estate agents I've spoken to on the subject, don't deliver on their promises at all. In this sense, the value of a lead generation company lies in its ability to convert potential customers into sales.
If you go for the cheapest package from the cheapest lead generation company, you won't get any premium leads. Zillow doesn't qualify your leads, they give you cold leads and most prospects already have real estate agents at the time they send them to you. No company is perfect, and there will always be bad experiences, especially when the product you pay for is variable and not guaranteed (that is, the leads you get in your market will be different in terms of quality and volume than the leads I get in my market by virtue of the different people who buy and sell). They can't ask if they have a real estate agent, so they just give you the clue and then you lose your turn because if they have a real estate agent they don't want to talk to you.
Depending on the type of lead generation company, they will deliver leads to companies with which they have a contract. Robert Slack looks at the real estate industry's leading ROI a little differently, based on his role as a stockbroker. Like website visitor identification, which allows you to convert more of your existing website traffic into leads without requiring visitors to fill out a form. But, if you can close a deal every month as a result of the leads you're getting, this tool would be worth it.